Enhanced Search

Enhanced Search is the recommended way to run a Business Search when you want the full Online Presence dataset alongside registered records. It bundles Website Analysis, Industry Prediction, Social Profiles, and Reviews into a single POST /searches call, and - most importantly for match rates - merges addresses and officers discovered online back into business.addresses[] and business.business_officers[].

This is the single biggest lever for improving officer and address match rates without changing your submitted data.

When to use it

• You want to improve officer or address match rates without restructuring your onboarding form
• You are onboarding newer businesses with thin Secretary of State records
• You want the full Online Presence dataset returned in one call rather than running Business Search and Web Presence requests separately

If your team is asking how to raise officer or address match rates, this is the answer. Enhanced Search merges online-sourced candidates into business.business_officers[] and business.addresses[]. A submitted officer or address can match against a Secretary of State record OR an online record.

How to request it

Enhanced Search is only available via POST /searches. Order.Enhanced must be requested alongside Order.WebsiteAnalysis and Order.NaicsPrediction — without these, the request will fail.

{
  "name": "Acme Corp",
  "address": "123 Main St, New York, NY 10001",
  "website": "acmecorp.com",
  "officer_names": ["Jane Smith"],
  "options": [
    "Order.Enhanced",
    "Order.WebsiteAnalysis",
    "Order.NaicsPrediction"
  ]
}

What's included

Order.Enhanced covers the same four sub-products as requesting Website Analysis, Industry Prediction, Social Profiles, and Reviews individually, but it does something none of those individual orders do: it merges discovered addresses and officers back into the business object.

• Website Analysis: returned via orderables[] tracking objects, not inline. Fetch via GET /website_analysis_requests/{id}.
• Industry Prediction: returned via orderables[] tracking objects, not inline. Fetch via GET /naics_prediction_requests/{id}.
• Social Profiles: returned inline at business.social_profiles[]
• Reviews (profile-level data only): returned inline at business.reviews[]
• Expanded officer discovery: candidates discovered online merged into business.business_officers[]
• Expanded address discovery: candidates discovered online merged into business.addresses[]

Not included in Enhanced Search:

• Directory Listings: only available via POST /web_presence_requests with Order.DirectoryListing
• Individual review text: business.reviews[] on this path returns profile-level data only. For per-review text and dates, use Order.ReviewFull on POST /web_presence_requests.

Latency

Because Order.Enhanced performs a broader discovery across multiple sources, it takes on average around 25 seconds to complete - longer than a standard POST /searches call.

Other orderables (Order.WebsiteAnalysis, Order.NaicsPrediction) run in parallel to the search and add minimal latency. Order.Enhanced is the only orderable that increases response time on /searches. For high-value KYB use cases where match rate matters more than speed, it is the recommended default.

When Business Search fails

If the submitted business doesn't match any registration record, /searches returns state: FAILED and orderables are not triggered. The orderables[] array will be empty and no online presence data will be returned - even when valid options were included in the request.

If your platform onboards applicants who may not have an SoS registration, use POST /web_presence_requests instead to ensure online presence data is always returned. See The Web Presence API.

Response fields

Enhanced Search returns a standard Business Search response, with online presence data merged into existing fields and added in new ones. The fields that drive match-rate improvements are the expanded officer and address arrays.

Expanded business.business_officers[] and business.addresses[]

Each entry carries a sources field, an array indicating where that candidate was discovered.

A single officer or address can carry both values: sources: ["SOS", "Online"]. This means the same candidate was found in the state registry and corroborated independently online.

Example officer entry from Enhanced Search response:

{
  "name": "Jane Smith",
  "sources": ["SOS", "Online"],
  "titles": ["CEO", "chief executive officer", "director"]
}

Online presence fields

Interpreting results

The objective of Enhanced Search is straightforward: increase match rates by enriching officer and address profiles with online information. Every interpretation rule below is in service of that goal.

Match rate improvements come from Online entries. A submitted officer name or address that doesn't appear in SOS filings may still appear on the business's website, LinkedIn, or Google review profile. Enhanced Search makes those candidates available for matching automatically, your submitted data and matching logic don't need to change.

Use sources to differentiate signal strength. A candidate with sources: ["SOS"] is a registered record. A candidate with sources: ["Online"] is corroborated from public-facing online sources. A candidate with sources: ["SOS", "Online"] is the strongest possible identity signa. If you need a stricter standard for a given decision, you can filter to SOS-only entries; if you want the broadest coverage, accept matches against both.

Don't treat absence of Online entries as a fail. B2B businesses, professional services firms, and digital-native businesses often have minimal online presence. Match rates will still be high through SOS records alone.

Related guides

• Online Presence: Basics — integration path decision guide and data model
• Online Presence: Best Practices — full decisioning framework
• Online Presence: Response Reference — full field definitions and path-specific response shapes
• Website Analysis — sub-product included in Enhanced
• Industry Prediction — sub-product included in Enhanced
• Social Profiles — sub-product included in Enhanced
• Reviews — sub-product included in Enhanced (profile-level only)
• Directory Listings — not included in Enhanced; request via /web_presence_requests
• Business Search API Reference — full endpoint documentation