Customer Reviews

Reviews discovers customer review profiles associated with a business across Google, Yelp, TripAdvisor, Trustpilot, and other platforms. It returns aggregate ratings, review volume, operational status, identity data found on each platform, and - when requested - individual review text. Review data is particularly powerful for confirming a business is real and actively operating, and for cross-referencing identity details against the submitted application.

When to use it

• You want to confirm a business has an established customer-facing presence with real review history
• You need to check operational status: whether a business is currently open, temporarily closed, or permanently closed
• You are cross-referencing contact details (address, phone, website) found on review platforms against the submitted application to detect impersonation
• You are assessing a consumer-facing business (restaurant, retail, hospitality, healthcare) where review presence is expected
• You want to supplement weak website or social signals with third-party platform corroboration

Review presence is sector-dependent. Consumer-facing businesses are expected to have reviews; B2B and professional services firms often do not. Absence of reviews is not a risk signal for sectors where reviews are uncommon. See Sector-specific guidance in the Online Presence: Best Practices guide.

How to request it

Reviews are available on both integration paths, with two request options that control how much data is returned.

Via POST /web_presence_requests

Use Order.ReviewSummary for profile-level data (rating, volume, metadata, identity fields). Use Order.ReviewFull when you also need the individual review entries with text and dates.

{
  "name": "Lucali",
  "address": "575 Henry St, Brooklyn, NY 11231",
  "options": ["Order.ReviewSummary"]
}

To include individual review text:

{
  "name": "Lucali",
  "address": "575 Henry St, Brooklyn, NY 11231",
  "options": ["Order.ReviewFull"]
}

Results are returned inline at found_reviews[].

Order.ReviewFull returns everything in Order.ReviewSummary plus the individual reviews[] array. You do not need to request both.

Via POST /searches with Order.Enhanced

Reviews are included automatically as part of Order.Enhanced at business.reviews[]. Individual review text is not available on this path — only profile-level data (rating, volume, metadata, identity fields) is returned.

Order.ReviewSummary and Order.ReviewFull as standalone options are not available on POST /searches. Use Order.Enhanced or switch to POST /web_presence_requests for review data.

Response fields

found_reviews[] fields

Each entry represents one review platform profile discovered for the business.

On POST /searches with Order.Enhanced, reviews are returned at business.reviews[]. On POST /web_presence_requests, they are returned at found_reviews[]. The object structure is identical, except reviews[] (individual entries) is only available via POST /web_presence_requests.

reviews[] entry fields

Individual review entries, returned only when Order.ReviewFull is requested on POST /web_presence_requests.

metadata fields

Platform-specific data, currently only populated for Google reviews.

Interpreting results

Reviews produce three types of value: operational confirmation (is this business currently active?), reputation signals (do customers engage with it?), and identity corroboration (do the details on review platforms match the application?).

Always filter by confidence: high before using a profile in automated decisions. Medium and low confidence profiles may belong to an unrelated business. Only high confidence entries should influence decisioning.

open_state is the most direct operational signal available. Check it on every Google review entry. "Permanently Closed" is a high-risk flag regardless of other signals. "Temporarily Closed" warrants clarification. "Closed · Opens [time]" is normal outside business hours. See Reviews section in the Online Presence: Best Practices guide.

Combine rating and volume, neither is meaningful alone. A high rating with fewer than 10 reviews is weak evidence. A rating below 3.0 with more than 20 reviews is a meaningful negative signal.

Cross-reference identity fields against the application. The address, phone_number, and business_website fields in each review entry are independently sourced from the review platform. In impersonation cases, these fields will consistently point to the real business. See Domain Impersonation Patterns in the Online Presence: Best Practices guide.

Related guides

• Online Presence: Basics — integration path decision guide and data model
• Online Presence: Best Practices — full decisioning framework including review signals
• Online Presence: Response Reference — match values, match sources, and response shape by integration path
• Social Media Profiles — complements reviews for consumer-facing business verification
• Web Presence API Reference — full endpoint documentation